Week 10 of the 2008/09 Season (11/24 - 11/30/08)

*Live+SD viewing estimates.

Primetime:
In its 10th week of the 08/09 Season, Ad-Supported Cable captured 60.1% of total TV viewing - outpacing the Broadcast Seven by 24.5 share points. Ad-Supported Cable's viewership experienced a slight decline in household viewership.

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As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:
Ad-Supported Cable delivered 24.7 million homes in its tenth week of 08/09 Season on a Total Day basis - generating a 30.3 spread with Broadcasts' Big Four.

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