*Live+SD viewing estimates. 

Primetime:
This week marks the beginning of the 08/09 Season with Ad-Supported Cable capturing 57.2% of total TV viewing - outpacing the Broadcast Seven by 19.7 share points.  Ad-Supported Cable's viewership grew to an amazing 4,748,000 homes from year ago to 40.4 million.  

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.  

Total Day:
Ad-Supported Cable delivered 23.0 million homes in its first week of 08/09 Season on a Total Day basis - generating a 28.7 spread with Broadcasts' Big Four.