*Live+SD viewing estimates.

Primetime:
In its 11th week of the 08/09 Season, Ad-Supported Cable captured 60.0% of total TV viewing – outpacing the Broadcast Seven by 24.6 share points. Ad-Supported Cable’s viewership experienced a slight decline in household viewership.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:
Ad-Supported Cable delivered 23.6 million homes in its eleventh week of 08/09 Season on a Total Day basis - generating a 28.4 spread with Broadcasts’ Big Four.