Week 13 of the 2008/09 Season (12/15- 12/21/08)

*Live+SD viewing estimates.

Primetime:
In its 13th week of the 08/09 Season, Ad-Supported Cable captured 62.1% of total TV viewing - outpacing the Broadcast Seven by an amazing 30.7 share points. Ad-Supported Cable's viewership grew 2,358,000 homes from year ago to 43.1 million.

week 13

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:
Ad-Supported Cable delivered 24.4 million homes in its thirteenth week of 08/09 Season on a Total Day basis - generating a 30.6 spread with Broadcasts' Big Four.

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