*Live+SD viewing estimates.

Primetime:
In its 2nd week of the 08/09 Season, Ad-Supported Cable siezed 59.6% of total TV viewing - outpacing the Broadcast Seven by an amazing 25.3 share points. Ad-Supported Cable's viewership continued to grow to an impressive 41.8 million homes. 

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish. 

Total Day:
Ad-Supported Cable delivered 23.4 million homes in its second week of 08/09 Season on a Total Day basis - generating a 30.5 spread with Broadcasts' Big Four.