*Live+SD viewing estimates.

Primetime:
In its 3rd week of the 08/09 Season, Ad-Supported Cable captured 59.1% of total TV viewing - outpacing the Broadcast Seven by 23.7 share points. Ad-Supported Cable's viewership grew 4,678,000 homes from year ago to 41.5 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish. 

Total Day:
Ad-Supported Cable delivered 23.1 million homes in its third week of 08/09 Season on a Total Day basis - generating a 30.1 spread with Broadcasts' Big Four.