Week 4 of the 2008/09 Season (10/13 - 10/19/08)

*Live+SD viewing estimates.

Primetime:

In its 4th week of the 08/09 Season, Ad-Supported Cable captured 60.6% of total TV viewing - outpacing the Broadcast Seven by 25.7 share points. Ad-Supported Cable's viewership grew an amazing 6,711,000 homes from year ago to 42.7 million.

week4

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 23.5 million homes in its fourth week of 08/09 Season on a Total Day basis - generating a 31.0 spread with Broadcasts' Big Four.

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