Week 4 of the 2008/09 Season (10/13 - 10/19/08)

*Live+SD viewing estimates.


In its 4th week of the 08/09 Season, Ad-Supported Cable captured 60.6% of total TV viewing - outpacing the Broadcast Seven by 25.7 share points. Ad-Supported Cable's viewership grew an amazing 6,711,000 homes from year ago to 42.7 million.


As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 23.5 million homes in its fourth week of 08/09 Season on a Total Day basis - generating a 31.0 spread with Broadcasts' Big Four.

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