Week 5 of the 2008/09 Season (10/20 - 10/26/08)

*Live+SD viewing estimates.

Primetime:

In its 5th week of the 08/09 Season, Ad-Supported Cable captured 56.4% of total TV viewing – outpacing the Broadcast Seven by 15.9 share points. Ad-Supported Cable’s viewership grew 2,877,000 homes from year ago to 39.7 million.

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As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:

Ad-Supported Cable delivered 23.0 million homes in its fifth week of 08/09 Season on a Total Day basis - generating a 27.6 spread with Broadcasts’ Big Four.

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