Week 6 of the 2008/09 Season (10/27 - 11/2/08)

*Live+SD viewing estimates.

In its 6th week of the 08/09 Season, Ad-Supported Cable captured 57.1% of total TV viewing – outpacing the Broadcast Seven by 17.4 share points. Ad-Supported Cable’s viewership grew 2,442,000 homes from year ago to 40.2 million.

week 6

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:
Ad-Supported Cable delivered 23.3 million homes in its sixth week of 08/09 Season on a Total Day basis - generating a 28.2 spread with Broadcasts’ Big Four.

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