Week 9 of the 2008/09 Season (11/17 - 11/23/08)

*Live+SD viewing estimates.

In its 9th week of the 08/09 Season, Ad-Supported Cable captured 57.2% of total TV viewing - outpacing the Broadcast Seven by 19.1 share points. Ad-Supported Cable's viewership grew 2,750,000 homes from year ago to 40.7 million.

week 9

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Total Day:
Ad-Supported Cable delivered 23.4 million homes in its ninth week of 08/09 Season on a Total Day basis - generating a 27.5 spread with Broadcasts' Big Four.

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