Media Tools

Standard Ad Calendar
An indispensable tool for billing and scheduling clients' spots, this calendar displays the standard broadcast advertising calendar for current, prior and upcoming years.

Media Math Calculator
This CAB tool will calculate any media formula promptly; aiding in the planning process. Click on any term to get started.

Ratings 101
This entertaining video from ESPN explains how television viewing is measured and reported by Nielsen.

Media Math
This document provides a comprehensive overview of media math with specific examples for each formula; synopsis of Nielsen national and local measurement systems; demographic derivations and some basic terminology.

This area contains a glossary of terms used throughout this site and the cable advertising industry.

Industry Association Links
This area contains links to major advertising trade associations that focus on issues of interest to both advertisers and media professionals.

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