Join Us For Our Consumer Insight Session

She’s Gonna Have It

Black Women Their Money, Their Mindset and Their Motivations

October 4, 2012
11:00 AM
The Liberty Theatre
234 West 42nd St.
New York, NY

Learn how today's black women think. Their money, their mindset and motivators continue to change — as they become an increasingly desirable target for brands. This session takes a three pronged approach to helping attendees maximize the benefit of connecting with this valuable consumer.

Lola Ogunnaike,
Culture Writer, Contributing writer for Essence Magazine, The New York Times and Contributor, The Today Show

Her Money- Socio-economic Profiles
Cynthia Perkins-Roberts
Vice President, Multicultural Marketing, Cabletelevision Advertising Bureau

Her Mindset – Psychographics derived from thefuturescompany, 2012 Multicultural Monitor
Camille Leak
Associate Head of Multicultural MONITOR, thefuturescompany (formerly Yankelovich)

Her Motivators- Insights on how to impact her decision-making
Alisha Joseph
Vice President, Diverse Segments, Well Fargo

Marcia Cole,
Founder & Editorial Director, Communications

Click here to register

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