Reaching Black Consumers Cultural InsightCenter
The African-American consumer segment represents a collective buying power of over $950 billion. With so much opportunity, marketers need the right tools to make strategic decisions about these consumers that they can be confident in. To meet this need, the Cabletelevision Advertising Bureau (CAB) has partnered with Prosper to provide the ReachingBlackConsumers.com Cultural InsightCenter™.
The Cultural InsightCenter is an advanced cloud-based platform for the visualization and delivery of key insights covering vital consumer variables including economy, retail motivators, future personal financial plans, dining out trends, media influence (including mobile) and advertising. It's a compilation of key African-American insights you need to know, all in one place. It goes beyond traditional point-in-time data reports to trended insights in one easy-to-use, decision-ready format.
Click here to explore the ReachingBlackConsumers.com Cultural InsightCenter™
(Basic access is complimentary.)
InsightCenter™ is a trademark of Prosper Business Development.