Cab Announces Final 2010 Ad Sales Results As Cable’S Best-Ever Year

  • National and Local Cable grow by nearly $3 billion over 2009, surpassing $27 billion mark in ad sales
  • Local Cable's 20% growth driven by autos, retail and political; plus non-linear ad increases
  • Network Cable's ad biz at record highs across all sectors and measures; original programming a driver

New York, NY - March 3, 2011 - The Cabletelevision Advertising Bureau (CAB) today released final 2010 ad sales figures covering both National and Local Cable that reported record highs in total dollar volume and dollar volume growth.

Overall, the combined Cable ad sales industry achieved 12% growth in 2010 over 2009, adding $2.9 billion in additional advertising revenue which broke out as follows:

  2009 2010 %'10 vs. '09 $'10 vs. '09
Network Cable $18.7b $20.5b   +9.6%   +9.6%
Local cable $5,5b $6.6b +20.0% +$1.1b
  $24.2b $27.1b +12.0% +$2.9b


"In a 2010 where US marketers were literally trying to advertise their way out of a recession, the fact that they turned to Cable in droves both nationally and locally speaks volumes about the lead and ‘must-have' role that Cable has earned in the marketing mix" said Sean Cunningham, CEO & President of the CAB.

Cunningham added: "The 2010 meetings we had with agencies and advertisers revealed many driving factors to more cable ad spend: brands and programming, ratings and reach, targeting and geographic precision, interactive and on-demand, TV was being called on to do more than ever"

Founded in 1980, the Cabletelevision Advertising Bureau is a television advertising advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights at the national, DMA and local levels.

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Media Contact

Sean Cunningham
212-508-1223 office     

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