CAB Develops Hispanic Cable Facts Resource Guide

Guide for Decision-Makers in Reach of Hispanic Television Audience

In a continued step towards enhancing its diversity sales and marketing efforts, the Cabletelevision Advertising Bureau (CAB) today announced the release of the first Hispanic Cable Facts guide. Hispanic Cable Facts is a research tool designed to provide advertisers and their agencies intelligence that guides them in targeting the Hispanic consumer and the Latino television market viewer in particular. The Hispanic marketplace's growth and development has provided an increased opportunity to reach a targeted and engaged consumer. In developing Hispanic Cable Facts, CAB sought to create a parallel to its long-standing general market publication Cable TV Facts.

Hispanic Cable Facts is chock-full of estimates, viewing trends, geographic targeting information, generational insights and Hispanic programming options – providing a wealth of fresh information for the media planning and buying community. The research was aggregated from several respected industry sources including Nielsen Hispanic Services, Franco Research, Geoscape and Simmons Market Research.

"We're confident this first edition of Hispanic Cable Facts will help to accelerate the learning curve for all who seek to go from familiarity with the Hispanic media-market to a fluidity of the marketplace," said Cynthia Perkins-Roberts, vice president diversity sales and business development for the CAB. "For those more familiar with the Hispanic market, this publication will help them make more informed decisions about cable's ability to target and deliver Latino viewers."

Hispanic Cable Facts continues in a line of several widely distributed CAB multicultural resources including the online Multicultural Marketing Resource Center, The Hispanic Marketer’s Guide to Cable, the 2004-2005 Upfront Multicultural Marketing Guide and Cultural Connections: The Multicultural Marketing Magazine.

Copies of Hispanic Cable Facts can be attained by visiting the CAB's website (www.onetvworld.org) or by emailing Ms. Perkins-Roberts at cynthiap@cabletvadbureau.com.

Founded in 1980, the Cabletelevision Advertising Bureau (www.onetvworld.org) is a television advertising advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights at the national, DMA and local levels.


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