CAB & NCTA Announce Conference Integration at the Cable Show '07

-- CAB Inclusion to Bring Increased Focus on Advertising Marketplace --

Washington, D.C. & New York, NY - December 4, 2006 - In response to the exceptional growth and future potential of cable's $25 billion advertising sales marketplace, the Cabletelevision Advertising Bureau (CAB) and the National Cable & Telecommunications Association (NCTA) today announced that the CAB's annual Sales Management Conference will be integrated with The Cable Show '07, beginning at the 2007 show May 7-9 at the Mandalay Bay Convention Center in Las Vegas.

The decision to integrate the two shows underscores the importance of advertising within the cable industry and the growing emphasis on delivering advanced capabilities to major U.S. advertisers. The broader scope will enhance the The Cable Show '07 agenda by including valuable content about cable's growing advertising business and providing a larger forum for the latest advanced advertising technologies and future business opportunities.

"The decision to integrate our annual conference into The Cable Show '07reflects the shared commitment from both the CAB and NCTA to better serve our constituents by showcasing developments in advertising that are driving significant revenue growth for the industry," said Sean Cunningham, President and CEO, CAB.

"We are excited to take advantage of CAB's expertise and energy in planning The Cable Show '07 and look forward to using the show as a platform to demonstrate why cable should be the advertising community's first choice," said Kyle McSlarrow, NCTA President & CEO.

With the stronger focus on cable advertising sales, The Cable Show '07 will be positioned to serve as the annual showcase that unites the cable, advertising and media industry for three days of networking, learning and collaboration. For instance, attendees will have the opportunity to explore how new products such as video on-demand and dynamic ad insertion are becoming critical to how advertisers will engage consumers in the future.

CAB has hosted its Sales Management Conference for 25 years and attracted more than 800 cable advertising sales executives to the event in Atlanta in 2006. NCTA's Cable Show is in its 55th year and in 2006 attracted about 15,000 attendees, also to Atlanta.

As part of The Cable Show '07 festivities, the CAB will continue to honor local cable advertising excellence with the 25th annual Cable Advertising Awards Show recognizing the best in sales achievement, creative production and network sales promotion.

About NCTA
NCTA is the principal trade association for the U.S. cable industry, representing cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks. The cable industry is the nation's largest broadband provider of high-speed Internet access after investing $100 billion over ten years to build a two-way interactive network with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to millions of American consumers. For more information on The Cable Show '07, visit the Show's official website,

About CAB
Founded in 1980, the Cabletelevision Advertising Bureau is a television advertising advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights at the national, DMA and local levels.


Media Contacts
Rob Stoddard/Brian Dietz (NCTA)

sitemap xml