CAB Partners With Leading Experts - Creates Comprehensive Marketing Resource
-- 'Race, Relevance & Revenue’ Offers Deep Levels of Insight on Lucrative Segment --
-- Copies Available at OneTVWorld.org --New York, NY – July 19, 2007 – Continuing the tradition of breaking new ground in the diversity sales and marketing area, the Cabletelevision Advertising Bureau (CAB) today announced the release of Race, Relevance & Revenue, a comprehensive guide offering new levels of insight into the African-American marketplace. The 144-page publication offers users critical psychographic, segmentation, geographic, marketing, media and consumer spending information achieved through unprecedented levels of collaboration between African-American agencies, research companies specializing in the segment and the CAB. Much more than a book of statistics, Race, Relevance & Revenue provides a strong look at the full spectrum of the African-American community. Never before has such a robust collection of data and insight been compiled in one source for this segment. “With cable capturing more than 60 percent of African-American total day television viewing it was a business imperative for the CAB to lead in the creation of a resource that delivers a greater understanding of this market,” said Ms. Cynthia Perkins-Roberts, vice president diversity sales and business development. “The insights and data demonstrate how diverse and sophisticated the African-American marketplace is and that there are many ways to activate this segment well beyond the use of the hip-hop and rap culture.” Race, Relevance and Revenue includes information, data and insights from leading agencies such as BBDO Special Markets, Uniworld Group, E. Morris Communications, Tapestry Partners and Matlock Advertising & PR, as well as research companies specializing in the segment such as Millward Brown Research, New American Dimensions, Simmons Market Research, Arbitron, Inc. and The Nielsen Company. Copies of the publication are available by visiting the CAB’s website at www.onetvworld.org. Founded in 1980, the Cabletelevision Advertising Bureau (www.onetvworld.org) is a television advertising advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights at the national, DMA and local levels.
- Why Cable
- Local Cable
- Network Resources
- Press Center
- About CAB