CAB Reports Official Cable Upfront Advertising Spending
New York, NY – October 6, 2008 – The Cabletelevision Advertising Bureau (CAB) today announced results for the 2008/2009 national upfront period. Advertising supported cable networks reported combined upfront revenues of $7.65 billion or an increase of 9.3% on volume versus $7 billion in revenues and a 6.5% increase in volume for the year ago period.
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