Cabletelevision Advertising Bureau Announces Two Senior Management Promotions

-- Charles (Chuck) Thompson Named Executive Vice President --

-- Ira Sussman Promoted to Senior Vice President --

New York, NY – May 3, 2007 – The Cabletelevision Advertising Bureau (CAB) today announced the promotion of two senior executives. Both promotions were recently ratified at the CAB’s Board of Directors meeting held Wednesday April 25, 2007.

  • Mr. Charles (Chuck) Thompson has been named Executive Vice President of the CAB. Thompson was previously Senior Vice President, Sales and Marketing.
  • Mr. Ira Sussman has been named Senior Vice President, Research and Insight. Sussman was previously Executive Vice President of Research at Initiative Media.
“These promotions reflect both Chuck and Ira’s outstanding performance in bringing new insights about video advertising to the agencies and their advertiser clients,” said CAB president and CEO Sean Cunningham. “Both have clearly become go-to resources for our customer base while simultaneously providing our membership dynamic leadership and infusing ever-more energy into the re-invented CAB.”

Mr. Thompson joined the CAB in 2004, reuniting with CEO Sean Cunningham, whom he worked integrally with at Universal McCann. As executive vice president, Thompson will now have oversight for all strategy as it relates to the CAB’s sales, marketing, event planning, operations and personnel initiatives. Thompson has led the 12-member CAB sales and marketing team since his arrival developing and growing the advocacy group’s Small Group Selling model which has resulted in more than 400 calls to advertisers and their agencies. Additionally, he has managed the CAB’s successful eBiz, VOD and Multicultural efforts, as well as the integration of the organization’s annual conference into The Cable Show. Prior to the CAB, Thompson served as Senior Vice President, client services director for Universal McCann.

Mr. Sussman joined the CAB in 2003 after a long and distinguished career in advertising research and measurement. As senior vice president, Sussman will have increased responsibility for the CAB’s efforts in the research and measurement arenas. Since his arrival, he has developed two seminal research studies including 2004’s ‘How People Use TV’ study and most recently in 2006 the timely ‘Which Screen’ study. Each piece of research has provided advertisers and their agencies previously unknown insights into the consumer television marketplace as it relates to usage of video and on which device. In addition, Sussman has been integral in defining the CAB’s position on critical measurement issues most notably commercial ratings. Prior to joining the CAB, Sussman was Executive Vice President of Research at Initiative Media

Founded in 1980, the Cabletelevision Advertising Bureau ( is a television advertising advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights at the national, DMA and local levels.


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