Cabletelevision Advertising Bureau Mourns The Passing Of Founder Robert Alter

2003 Broadcasting & Cable Hall Fame Inductee

The Cabletelevision Advertising Bureau (CAB) mourns the passing of Mr. Robert (Bob) Alter on Thursday March 9th at the age of 77. Mr. Alter was the original founder of the CAB and served as the associations' first president and CEO from 1980-1991. A television pioneer, his early efforts were integral in the development of today's vibrant ad-supported cable landscape. Mr. Alter most recently served as a vice chairman of the CAB.

"Today we mourn the loss of an industry pioneer, a terrific friend and the man who laid the foundation for thousands of cable ad sales professionals nationwide," said Sean Cunningham, president and CEO of the CAB. "Bob was a visionary whose commitment and dignified leadership set the standard by which all other advertising trade organizations are measured against."

The Broadcasting & Cable Hall of Fame recognized Mr. Alter as an industry innovator -- honoring his commitment to the growth of the cable television medium in 2003.

Founded in 1980, the Cabletelevision Advertising Bureau ( is a television advertising advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights at the national, DMA and local levels.

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