MSA and Donovan Data Systems Partner Using EDI Coordinator™ Software to Automate Transmission of Advertising Deals

Pittsburgh PA – August 18, 2009 – Management Science Associates, Inc. (MSA) has announced that a successful automated transmission of electronic cable deals and changes can now be sent via its @media® EDI Coordinator™ software to Donovan Data Systems' (DDS) electronic hub. This allows national cable networks to send deals on a regularly scheduled basis to their agency trading partners that use DDS’ national media buying system.  Agencies can track all changes made to the deals.

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