NCTA & CAB Announce Lineup of Advertising Issues for the Cable Show ’07

-- Anheuser-Busch President & CEO August Busch IV to Deliver Keynote Address --

Washington, D.C. & New York, NY – March 27, 2007 – The National Cable & Telecommunications Association (NCTA) and the Cabletelevision Advertising Bureau (CAB) today announced the lineup for the first sessions devoted exclusively to the cable advertising marketplace, at The Cable Show ’07, NCTA’s 56th annual convention and international exposition at the Mandalay Bay Convention Center in Las Vegas, May 7-9, 2007.

CAB’s annual Sales Management Conference has been integrated into The Cable Show ’07 program.

Keynote and Presidents Panel

In keeping with the CAB’s tradition of delivering the perspective of top-20 advertisers, August Busch IV, President and CEO of Anheuser Busch Companies, Inc., will deliver a keynote address to the general session on Wednesday May 9. Following Mr. Busch will be a panel including David Zaslav, President & CEO, Discovery Communications, Inc.; John Lansing, President, Scripps Networks; Lisa Gersh, President and Chief Operating Officer, Oxygen Media Inc.; and Landel Hobbs, Chief Operating Officer, Time Warner Cable, to discuss emerging advertising technologies, the hunger for highly engaged audiences and the changing desires of the viewer.

On Tuesday May 8, the CAB’s annual president’s panel will gather some of the most prominent advertising sales leaders in cable today, including Joan Gillman, President, Time Warner Cable Media Sales; Charlie Thurston, President, Comcast Spotlight; Sean Bratches, Executive Vice President, Sales & Marketing, ESPN; and Greg D’Alba, Chief Operating Officer Sales and Marketing, CNN.

“We believe the partnership between the CAB and the NCTA is paying immediate dividends, offering the broader audience an opportunity to hear from a collection of cable advertising’s foremost leaders,” said Sean Cunningham, President and CEO of the CAB. “Our mission was to deliver senior leadership whose decisions are shaping the industry and who can communicate the importance of advertising for the cable industry and what advanced delivery capabilities will mean in the near future.”

“The future of advertising offers significant opportunities and challenges for cable operators and networks alike,” said Kyle McSlarrow, President and CEO, NCTA. “Integrating the CAB’s agenda into The Cable Show will offer a chance for the broad industry audience to learn from the experts, and it’s this content that will deliver a ‘value-add’ for all convention attendees.”

Advertising Sessions

The advertising portion of The Cable Show’s overall program kicks off on Tuesday May 8 with an address by Cunningham entitled Which Screen?: A Reality Check on the Multiplatform Evolution, that will offer a realistic glimpse at the video world and will unveil the latest findings from CAB’s groundbreaking proprietary research study.

Attendees also will be treated to a session dealing with the red-hot world of political advertising with panelists Fred Davis, Chairman, Strategic Perception Inc.; Billy Farina, Senior Vice President Advertising Sales, Cox Communications; Hank Oster, Corporate Senior Vice President & General Manager, Comcast Spotlight; Kyle Roberts, President, Smartmedia Group; and Simon Rosenberg, President, New Democratic Network.

On Wednesday morning, May 9, a Cable Show panel will share real examples of profitable success in the field with a panel entitled Advanced & Advantaged: Making Money Through New Technologies. Moderated by TelevisionWeek’s new media business reporter, Daisy Whitney, panelists include Josh Epstein, Vice President Advertising Sales, Strategic Planning and Business Development, MTV Networks; Fran Mallace, Vice President & General Manager, Cox Media Arizona; Todd Stewart, Corporate Vice President of National Advertising Sales & Development, Charter Media; and Matt Timothy, Senior Vice President, New Media for NCC.

Also on Wednesday a leadership and motivation panel will help guests develop strategies to build effective sales forces. Panelists Kevin Dowell, Senior Vice President, Insight Media; Anne Ragsdale, Vice President Advertising, Brighthouse Networks; and Kevin Stephens, Senior Vice President Commercial & Advertising Options, Suddenlink Communications, will share actionable insights on how to motivate employees, clients and the audience on the need for goal setting and decision making.

Cable Advertising Awards

On Tuesday night, May 8, the CAB will present the 25th annual Cable Advertising Awards. The silver anniversary show, hosted by Brooke Anderson, entertainment correspondent for CNN and the host of Headline Prime’s Showbiz Tonight, will honor the best and brightest in local cable advertising. The black-tie event honors local cable advertising excellence recognizing the best in sales achievement, creative production and network sales promotion.

The CAB Awards will be held in the Mandalay Bay Ballroom located on level two. All attendees must RSVP for the awards and present confirmation at the ceremony. Guests may RSVP online by visiting www.onetvworld.org.

For additional, up-to-the-minute information, or to register for The Cable Show ’07, visit the official web site (www.thecableshow.com) or contact NCTA's Department of Industry Affairs (202/222-2430).

Founded in 1980, the Cabletelevision Advertising Bureau (www.onetvworld.org) is a television advertising advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights at the national, DMA and local levels.

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Media Contacts

Rob Stoddard/Brain Dietz (NCTA)
202-222-2350
rstoddard@ncta.com
bdietz@ncta.com

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