2007 TV FACT BOOK - PLACE YOUR BULK ORDER NOW!

CAB's annually-updated TV Facts is an essential pocket-sized media planning tool that contains 120+ pages of data, graphs and charts ighlighting the extraordinary growth and value of Cable in the changing TV landscape.

The TV Facts is a valuable resource for anyone involved in the evaluation, planning or buying of media. This concise reference guide is designed to help support sound advertising plans in an increasingly segmented and complex marketing environment, with all the important facts and charts at your fingertips, demonstrating Cable's key marketing advantages.

The 2007 TV Facts illustrates the power of Cable advertising in reaching U.S. consumers. TV Facts reveals:
* "Which Screen" consumer research study findings;
* how cable stacks up against the competition;
* long-term TV household trends;
* cable's reach dominance;
* cable advertising revenues;
* cable subscribers consume the vast majority of good and services;
* the natural filter of the upscale Cable universe.

TV Facts graphically provides information necessary to make crucial sales points or address any of the objections that you may encounter when discussing cable advertising. Additionally, the TV Facts contains a directory of Ad-Supported Cable networks and contact information for each network.

For MSOs and Cable Networks: This guide demonstrates Cable's key advertising advantages to both advertisers and advertising agencies. It is also a valuable direct mail piece for key clients and prospects, or can be a valuable leave-behind. This one-of-a-kind publication provides you with the information necessary to make crucial sales points or address any of the objections that you may encounter when discussing cable advertising.

For Advertisers and Agencies: TV Facts is available at no charge and is a valuable resource in identifying ways of using Cable to optimize media budgets.

To order, download and complete the form below:

2007 TV FACT BOOK - PLACE YOUR BULK ORDER NOW!-Body

Contact Nancy Lagos if you'd like to obtain a copy.

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