Dear Advertiser/Marketer 

Despite the proliferation of various video options, all research points to U.S. viewers spending more time watching television – cable television.  In 2008, the savviest media professionals will once again rely on cable to lead their video advertising efforts.   

Growing viewership on cable in combination with the critical programming and ratings successes achieved during 2007 continued to drive the migration of television viewers to cable's brands and away from traditional broadcast options.  In 2007, cable once again fueled the overall growth of television viewing, despite another year of audience declines in broadcast.     

This continued trend validates the strategy being used by the most innovative media professionals – "Cable First" when creating solutions designed to meet a marketer’s advertising needs. In an era of consumer control and personal attachment to video content that satisfies individual passions, cable is simply at its best.  The combinations of linear and non-linear platforms provide media planners and buyers with varied alternatives for reaching the engaged audiences their client’s desire.  

We're confident that the 2008 edition of our annual fact book meets the needs of marketers and advertisers who leverage the strength of cable television to connect with consumers delivering the best results for their products and services.  


Charles Thompson

Executive Vice President, Strategic Business Operations

Cabletelevision Advertising Bureau

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2007 TV Fact Book
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