2008 TV FACT BOOK - PLACE YOUR BULK ORDER!
proliferation of various video options, all research points to U.S.
viewers spending more time watching television – cable television.
In 2008, the savviest media professionals will once again rely on cable
to lead their video advertising efforts.
on cable in combination with the critical programming and ratings successes
achieved during 2007 continued to drive the migration of television
viewers to cable's brands and away from traditional broadcast options.
In 2007, cable once again fueled the overall growth of television viewing,
despite another year of audience declines in broadcast.
trend validates the strategy being used by the most innovative media
professionals – "Cable First" when creating solutions designed
to meet a marketer’s advertising needs. In an era of consumer control
and personal attachment to video content that satisfies individual passions,
cable is simply at its best. The combinations of linear and non-linear
platforms provide media planners and buyers with varied alternatives
for reaching the engaged audiences their client’s desire.
that the 2008 edition of our annual fact book meets the needs of marketers
and advertisers who leverage the strength of cable television to connect
with consumers delivering the best results for their products and services.
Executive Vice President, Strategic Business Operations
Cabletelevision Advertising Bureau
2007 TV Fact Book
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