Cabletelevision Advertising Bureau - Publications

2013 TV Facts On The Go CD

Thu, 08 Mar 2012 01:27:21 UT

This digital version is a collection of targeted charts from the 2012 TV Fact Book, highlighting Cable’s unique value to advertisers. This collection of over 30 PowerPoint charts were created on a white background so you can easily grab and paste into your existing presentations on the go.

2013 TV Facts

Mon, 31 Oct 2011 13:28:50 UT

CAB's 2013 TV Facts is an effective pocket sized marketing tool that contains 120+ pages of up-to-date information on all major media; highlighting the distinguished value of Cable content across various screens. The guide provides a graphic snapshot of video’s current landscape and is a valuable resource for anyone involved in the evaluation, planning or buying of media.

Hispanic Marketers’ Guide to Cable

Mon, 25 Apr 2011 22:05:03 UT

One stop resource for those looking to connect with today's Hispanic consumers. Hispanic Marketers' Guide to Cable: Upfront Edition is an essential planning tool designed to provide you with the most up-to-date information on the Hispanic television marketplace. This publication answers some of the most frequently asked questions about Hispanics and cable while assisting you in creating new and expanded relationships with all segments of today’s Hispanic consumer.

2013 Network Profile Order Form

Mon, 11 Apr 2011 02:40:35 UT

CAB’s 2012 Cable Network Profiles provides you with in-depth summaries of virtually all the national ad-supported cable networks. It contains concise listings that allow you to quickly reference advertising information about each network and their abilities to target desired audiences. This year’s handbook is the most in-depth edition ever published by CAB.

Industry Publications of Interest

Sat, 02 Apr 2011 16:46:14 UT

This area contains links to information about trade magazines, newsletters and reference books that cover all aspects of cable advertising and television from news to research.

Hispanic Facts In A Flash

Thu, 15 Jul 2010 03:20:23 UT

"Hispanic Facts in a Flash" is a comprehensive resource containing the latest research trends, Hispanic Cable network programming information as well as timely spot cable snapshots from key local mark.

2008 Network Profiles Handbook

Sun, 20 Apr 2008 01:39:09 UT

2013 Cable Net Promo Calendar

Sun, 02 Mar 2008 22:21:01 UT

Updated semi-annually, CAB's Cable Network Promotion Calendar provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally.

Cultural Connections

Sun, 02 Mar 2008 22:20:13 UT

Our annual multicultural marketing magazine features the latest stats and key insights for each of the population segments, as well as descriptions of the latest cable programming options designed to reach ethnic audiences.

Race, Relevance & Revenue

Sun, 02 Mar 2008 22:19:58 UT

Race, Relevance & Revenue is a comprehensive guide offering new levels of insight into the African-American marketplace. The 144-page publication offers users critical psychographic, segmentation, geographic, marketing, media and consumer spending information achieved through unprecedented levels of collaboration between African-American agencies, research companies specializing in the segment and the CAB.

Publications

Thu, 24 Jan 2008 04:48:51 UT

2008 TV FACT BOOK - PLACE YOUR BULK ORDER!

Wed, 14 Nov 2007 16:00:00 UT

'Race, Relevance & Revenue'

Mon, 23 Jul 2007 16:00:00 UT

2007 Cable Network Profiles

Thu, 26 Apr 2007 16:00:00 UT

2007 TV FACT BOOK - PLACE YOUR BULK ORDER NOW!

Tue, 12 Dec 2006 16:00:00 UT