2010 TV FactsCAB’s 2010 TV Facts is an essential pocket-sized media planning tool that contains 120+ pages of essential data, graphs and charts highlighting the extraordinary growth and value of Cable in the changing TV landscape.
2010 Cable Net Promo CalendarUpdated semi-annually, CAB's Cable Network Promotion Calendar provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally.
2010 Network Profiles HandbookCAB's annual
Cable Network Profiles is advertising strategists' comprehensive guide to virtually all the ad-supported cable networks.
Hispanic Marketers' Guide To CableA 192 page one stop resource for those looking to connect with today’s Hispanic consumers. This comprehensive guide in-depth information on Hispanics and cable television from a national, local and technological perspective. A key resource providing trends, stats and television facts.
Race, Relevence & RevenueRace, Relevance & Revenue is a comprehensive guide offering new levels of insight into the African-American marketplace. The 144-page publication offers users critical psychographic, segmentation, geographic, marketing, media and consumer spending information achieved through unprecedented levels of collaboration between African-American agencies, research companies specializing in the segment and the CAB.
Cultural ConnectionsOur annual multicultural marketing magazine features the latest stats and key insights for each of the population segments, as well as descriptions of the latest cable programming options designed to reach ethnic audiences.