Industry Publications of Interest
Reference Publications: Directory of advertising agencies in the United States and Canada and a directory of U.S. advertisers with contact information and ad expenditures. The Co-Op Advertising Programs Sourcebook A comprehensive bi-annual guide to manufactures subsidizing advertising programs. Kagan Newsletters and Databooks A media, entertainment and communications research firm for over 30 years. Local advertising costs published quarterly for cable, television, radio, newspapers and outdoor. A quarterly directory edited for media planners/buyers of local television both broadcast and cable arranged by DMA markets. Annual directory listing all of the almost 10,000 cable systems in the United States. Directory of cable ad sales information for cable systems and interconnects and spot advertising for the broadcast stations. Annual reference tool on television and trends of the TV viewer.
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