Automotive Advertising Sales Coordinator - Bellflower

Time Warner Cable Media Sales
Requisition #70037BR

JOB SUMMARY:

Develops various automotive marketing research information into creative ad sales content for current and potential advertisers.

ESSENTIAL FUNCTIONS OF POSITION INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:*

1. Pull and analyze automotive data and create monthly automotive reports for Management and sales staff
2. Work with Automotive Manager to create monthly automotive newsletter
3. Keep Automotive Manager's Outlook calendar
4. Work with Research Dept. and Automotive Manager to create compelling & competitive media pieces using Polk Automotive, Scarborough Data and other resources
5. Liaison between Automotive Sales Manager & sales teams
6. Assists in creating and maintains a library of sales tools that speak to the power of cable television and its effectiveness versus other media properties
7. Works with Automotive Sales Department in the developing of local automotive business through the distribution of various research and presentation content for sales presentations
8. Tracks, trends and analyzes TV viewing habits and consumer behavior and reports findings
9. Maintains familiarity with quantitative and qualitative media research tools including CAB on Demand, Strata View 32, Cable Qualitative (Scarborough-Arbitron), Nielsen Media Research (TV Ratings), CMR Market-Advisor, Mapping, Polk Automotive, Claritas and MRI data to name a few
10. Performs other functions or special projects as assigned

PREFERRED QUALIFICATIONS:

1. Bachelor's degree in Marketing, Business, Communications, or equivalent experience
2. Media and/or Automotive Industry Experience
3. Ability to communicate effectively with clients, sales staff and management personnel
4. Proficiency in Microsoft Excel and PowerPoint


The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job.

Qualified candidates should apply in person using the Time Warner Cable kiosk (where available) or on-line at www.timewarnercable.jobs. EOE/M/F/D/V

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