Media Math & Glossary: Cabletelevision Advertising Bureau

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Sep 2, 2010

Media Math & Glossary

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Media Math Calculator
This new CAB tool will calculate any media formula promptly; aiding in the planning process. Click on any term to get started.

Media Math
This PowerPoint provides a comprehensive overview of media math with specific examples for each formula; synopsis of Nielsen national and local measurement systems; demographic derivations and some basic terminology.

Glossary
A list of key advertising terms is provided.

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