Cabletelevision Advertising Bureau
http://www.thecab.tv/main/resources/mathGlossary/index.shtmlMedia Math & Glossary
This section provides a comprehensive overview of media math and glossary of advertising terms.
|
Media Math Calculator
This new CAB tool will calculate any media formula promptly; aiding in the planning process. Click on any term to get started. |
|
Media Math
This PowerPoint provides a comprehensive overview of media math with specific examples for each formula; synopsis of Nielsen national and local measurement systems; demographic derivations and some basic terminology.
This PowerPoint provides a comprehensive overview of media math with specific examples for each formula; synopsis of Nielsen national and local measurement systems; demographic derivations and some basic terminology.
Glossary
A list of key advertising terms is provided.
A list of key advertising terms is provided.