The following glossary of terms defines the inter-industry nomenclature associated with On Demand product development in the cable industry. A collaborative effort of CTAM's Advanced On Demand Technologies Subcommittee of the On Demand Consortium, this document's purpose is to provide the cable industry with common internal definitions for nomenclature related to the On Demand category - especially when referring to the Product Development. The terms and definitions are not recommendations for consumer marketing materials; however, they intend to standardize the language used as we work together on product development.

CTAM, Cable & Telecommunications Association for Marketing, is dedicated to helping the cable industry grow by advancing consumer and business-to-business marketing excellence, facilitating collaborative marketing initiatives, and encouraging the mastery of new technology-based products. CTAM helps consumers understand the benefits of cable through national initiatives such as Cable Movers Hotline (SM) and CTAM On Demand Consortium. CTAM provides marketing education, information and networking opportunities to its more than 5,000 members, through conferences, consumer research, publications,, a network of regional chapters, and the CTAM Educational Foundation's centerpiece initiative, the CTAM Executive Management Program at the Harvard Business School.

The On Demand Consortium is a group of more than 40 companies representing MSOs, premium and basic networks, studios, set top box manufacturers, server vendors, guide companies and others working towards the goal of building a sustainable On Demand business model. We hope this was founded to accelerate the growth of cable's on demand business through cooperative programs that benefit studios, cable companies, networks, and suppliers that have an interest in the success of on demand. For more information about the On Demand Consortium visit or contact Lisa Kerr, VP Advanced Products at CTAM (

The ODC Advanced On Demand Technologies Subcommittee would like to thank all of the individuals and companies who contributed definitions to this glossary: Advance/ Newhouse, CableLabs, Charter Communications, Disney-ESPN, EnseQuence, SeaChange, as well as The iTV Dictionary, and the eTV Cookbook.

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