Trying to understand what is going on in the ever changing world of Advanced Television? This section will help clear up and answer the questions. From a basic understanding of the market to forecasts and newsletters all downloadable for your use.
Today practically half of all homes have a DVR with growth rate starting to slow. Time spent timeshifting has grown but still only comprises a fraction of total TV time. Broadcast programming tends to be viewed the most in playback mode with premium programs ranking at top. Click to learn more.
Viewing is growing as people are extending their viewing hours throughout the days. Time spent watching Television continues to dominate across the board with mobile/internet video barely comprising 4% of total video time. This presentation covers who is driving Television's, online video’s and mobile video's growth.
Understanding Advanced TV
This primer provides descriptions and examples of linear and non-linear capabilities, a look at the current and future marketplace and advertising availability and usage of advanced television.
Canoe makes it easy and consistent for national programmers and advertisers to utilize non-linear video advertising inventory across platforms. The first step is delivering a common technical approach for VOD dynamic ad insertion (DAI) at scale.