Cabletelevision Advertising Bureau - Why Cable

Time Spent v. Ad Spend

Wed, 06 Feb 2013 00:44:48 UT

Gap between ad investments and media consumption continues to grow – especially among Television as share of ad spend lags consumers share of time spent with the medium.

Which Screen – Every Screen

Tue, 14 Aug 2012 13:43:25 UT

CAB Releases Findings of it's Most Recent Consumer Research & Re-Contact Study

Mon, 19 May 2008 11:00:02 UT

Cable first in you Media Buys

Mon, 18 Feb 2008 16:41:54 UT

Why Cable should be first in your media plans or buys.

Media Comparisons – The Pros & Cons

Thu, 31 Jan 2008 04:36:55 UT

Understanding the perceived strengths and weaknesses of each media is imperative to making the case for Cable. This presentation lays out the basic pros & cons for each media and their future opportunities and threats..

Why Ad-Supported Cable

Thu, 31 Jan 2008 04:36:21 UT

In this era of increasing consumer choice, viewers still spend more time watching cable television than ever before. Cable's world class brands and award-winning programs attract a highly desirable consumer for national, regional and local advertisers. Click here to learn more.

'Which Screen' Consumer Research

Thu, 31 Jan 2008 04:11:55 UT

Custom Studies

Thu, 31 Jan 2008 04:10:43 UT

This area contains the latest ground-breaking industry studies conducted by CAB and/or by CAB in conjunction with leading research firms.

CAB Custom Studies Archive:

Why Cable

Thu, 24 Jan 2008 04:48:37 UT

CAB Releases Findings of 'Which Screen II' Consumer Research Study

Wed, 14 Nov 2007 16:00:00 UT

Local Cable Testimonials

Mon, 14 Aug 2006 16:00:00 UT

"How People Use Television" Study

Fri, 21 Apr 2006 16:00:00 UT

Why Cable?

Fri, 21 Apr 2006 16:00:00 UT

"How People Use TV" Segmentation Study

Thu, 20 Apr 2006 16:00:00 UT

Unaided Recall Study

Mon, 20 Mar 2006 16:00:00 UT