Cable is clear dynamic force in today’s multi-screen universe with viewers choosing Cable First for its programming and wide array of video brands. Cable’s continuous commitment to excellence spurs its growth year round – addressing every viewer’s passion. 

National Cable television offers advertisers the ability to air their commercials across the country in the most sought after homes on some of the most exciting entertainment brands available today. 

National Cable is a great opportunity today as viewers continue to migrate to Cable television at record levels.

• Cable ratings continue to grow throughout this TV season at the expense of Broadcast which is showing across-the-board declines.
• Despite intense competition from satellite TV, wired Cable has continued to expand year after year given even more life with Cable’s “triple play” marketing program, offering consumers one-stop shopping for their television, broadband and telephony.
• Cable regularly outperforms all other sources of TV in viewership, program quality and diversity.
• One-week Cable Reach is now surpassing Broadcast across all major buying demos.
• The targeted reach and impact of cable make it a media investment capable of producing the strongest possible payback.

As the Cable industry evolves its product to delivering more sophisticated and interactive services, consumers benefit from greater choice, higher value, and an increasing ability to personalize services for their homes and lifestyles. In today’s TV world, where Cable guarantees a deeper consumer connection with its branded networks, advertisers can look at Cable First to reach their key audiences.