Publications

This section contains links to information about trade magazines, newsletters and reference books that cover all aspects of cable advertising and television from news to research.

News & Industry Press:

 

 

Advertising Age

Jack Myers Report

Broadcasting & Cable

Media Life

CableFAX Daily

Media Post

Cable Spots 888-884-2630

Multichannel News

Cynopsis

Television Week

Hollywood Reporter

Spots N Dots

I Want Media

Variety

 

 

Reference Publications:

The Advertising Redbooks
Directory of advertising agencies in the United States and Canada and a directory of U.S. advertisers with contact information and ad expenditures.

The Co-Op Advertising Programs Sourcebook
A comprehensive bi-annual guide to manufactures subsidizing advertising programs.

Kagan Newsletters and Databooks
A media, entertainment and communications research firm for over 30 years.

SRDS TV & Cable Source
A quarterly directory edited for media planners/buyers of local television both broadcast and cable arranged by DMA markets.

Television & Cable Factbook
Annual directory listing all of the almost 10,000 cable systems in the United States.

TV Dimensions
Annual reference tool on television and trends of the TV viewer.