CAB issues various publications highlighting the distinguished value of Cable content. These guides are valuable resources for anyone involved in the evaluation, planning or buying of media.
This digital version is a collection of targeted charts from the 2012 TV Fact Book, highlighting Cable’s unique value to advertisers. This collection of over 30 PowerPoint charts were created on a white background so you can easily grab and paste into your existing presentations on the go.
The definitive guide to connecting with Hispanic Consumers using cable television. This is an essential planning tool designed to provide you with the most up to date information on Hispanic media consumption in the total cable universe. This publication answers some of the most frequently asked questions about Hispanics and cable, in language and in-culture.
CAB's 2013 TV Facts is an effective pocket sized marketing tool that contains 120+ pages of up-to-date information on all major media; highlighting the distinguished value of Cable content across various screens. The guide provides a graphic snapshot of video’s current landscape and is a valuable resource for anyone involved in the evaluation, planning or buying of media.
CAB’s 2012 Cable Network Profiles provides you with in-depth summaries of virtually all the national ad-supported cable networks. It contains concise listings that allow you to quickly reference advertising information about each network and their abilities to target desired audiences. This year’s handbook is the most in-depth edition ever published by CAB.
Updated semi-annually, CAB's Cable Network Promotion Calendar provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally.
This area contains links to information about trade magazines, newsletters and reference books that cover all aspects of cable advertising and television from news to research.