CAB issues various publications highlighting the distinguished value of Cable content. These guides are valuable resources for anyone involved in the evaluation, planning or buying of media.
An effective pocket sized marketing tool that contains 120+ pages of up-to-date insights on all major media; highlighting the distinguished value of Cable brands across all video screens.
Updated semi-annually, CAB's Cable Network Promotion Calendar provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally.
This digital version is a collection of targeted charts from the 2014 Video Fact Book, highlighting Cable’s unique value to advertisers. This collection of over 40 PowerPoint charts were created on a white background so you can easily grab and paste into your existing presentations on the go.
Provides you with in-depth summaries of virtually all the national ad-supported cable networks. It contains concise listings that allow you to quickly reference advertising information about each network and their abilities to target desired audiences.
The definitive guide to connecting with Hispanic Consumers using cable television. This is an essential planning tool designed to provide you with the most up to date information on Hispanic media consumption in the total cable universe. This publication answers some of the most frequently asked questions about Hispanics and cable, in language and in-culture.
This area contains links to information about trade magazines, newsletters and reference books that cover all aspects of cable advertising and television from news to research.