For long, television has entertained and captivated Billions of people, but has offered no place for worldwide discussion before, after and during programming. Over recent years, Social media has become the world’s virtual water cooler. Social TV refers to technologies surrounding television that promote communication and social interaction related to television program content.
Social TV has offered engaged viewers several platforms to discuss their opinions on characters, programs and networks. Whether it’s through Twitter, Facebook, Viggle or GetGlue, Social Networking sites have given Television viewers a voice, and a very powerful one at that. In fact, 300 million tweets about U.S. television were posted in the first quarter of 2013 alone, according to Nielsen.
The documents in this section provide the latest social trends/rankings of Ad-Supported Cable, Broadcast and Pay/Premium programming broken down by a variety of metrics to obtain a program’s social buzz. In our custom analysis, we examine what medium, genre, gender, source, etc. is driving Social TV buzz during a specific time period. This enables us to see which tendencies are making an impact in the Social TV realm.
Below are some common terms and definitions utilized in Social TV.
Weekly Activity – Sum of a specific programs positive, neutral and negative buzz across the four platforms.
Daily Activity – Reflects the social activity of a program in a 24 hour window before and after the program airs.
On–Air Activity – Reflects the social activity in a 3 hour window before and after the program airs.
Positive Sentiment – The amount of positive conversation held in regard to a program
Social Buzz “APM” (Activity per Thousand) - Developed by the CAB to reflect the Social Buzz per Thousand viewers. It is calculated by dividing social activity by total P12+ Impressions of the corresponding programs. (Similar to CPM)