Video usage and availability in the US has exploded in the past few years. With this infusion of new technology and content options, consumers expect sharp, clear video to be available instantly – at an arm’s length.
In this new era of exponential choice and personalization consumers still overwhelming rely on one source for video – television. Television remains by far the lead video option - it comprises over 90% of video time. Ad-Supported Cable is single handily driving television’s growth across all measures – share, ratings, time spent, social buzz, etc.
Ad-Supported Cable’s substantial investment in original programming has created a litany of buzz worthy programs that dominant US video. This investment in compelling, original content is driving viewers across screens and platforms. The consumer’s connection and passion for Cable content is further evident by their eagerness to discuss and debate cable programs in social media.
This section focuses on cable’s dominance against teens, males, females, affluent HHI, college degree+ and families in metrics like time spent, ratings, share and video consumption.