Cabletelevision Advertising Bureau - RSS The Cabletelevision Advertising Bureau's (CAB), primary mission is to support cable television's growth and effectiveness as a major advertising and marketing medium. en Wed, 20 Mar 2013 23:00:05 UT Big Medium 2.0.6 http://blogs.law.harvard.edu/tech/rss http://www.thecab.tv/index.shtml Week 23 of the 2012/13 Season (02/25/2013 - 03/03/2013) Wed, 20 Mar 2013 22:52:51 UT http://www.thecab.tv/main/insights/weeklyratings/1213weeklyratings/week-23-of-the-201213-season-02252013-03032013.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1902 Measurement Insights/Weekly Measurements/12/13 Broadcast Season Week 22 of the 2012/13 Season (02/18/2013 - 02/24/2013) Wed, 20 Mar 2013 22:52:32 UT http://www.thecab.tv/main/insights/weeklyratings/1213weeklyratings/week-22-of-the-201213-season-02182013-02242013.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1901 Measurement Insights/Weekly Measurements/12/13 Broadcast Season Week 21 of the 2012/13 Season (02/11/2013 - 02/17/2013) Wed, 06 Mar 2013 18:58:58 UT http://www.thecab.tv/main/insights/weeklyratings/1213weeklyratings/week-21-of-the-201213-season-02112013-02172013.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1900 Measurement Insights/Weekly Measurements/12/13 Broadcast Season Week 20 of the 2012/13 Season (02/04/2013 - 02/10/2013) Wed, 06 Mar 2013 18:58:28 UT http://www.thecab.tv/main/insights/weeklyratings/1213weeklyratings/week-20-of-the-201213-season-02042013-02102013.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1899 Measurement Insights/Weekly Measurements/12/13 Broadcast Season Week 19 of the 2012/13 Season (01/28/2013 - 02/03/2013) Tue, 26 Feb 2013 00:19:01 UT http://www.thecab.tv/main/insights/weeklyratings/1213weeklyratings/week-19-of-the-201213-season-01282013-02032013.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1898 Measurement Insights/Weekly Measurements/12/13 Broadcast Season Week 18 of the 2012/13 Season (01/21/2013 - 01/27/2013) Thu, 21 Feb 2013 00:36:30 UT http://www.thecab.tv/main/insights/weeklyratings/1213weeklyratings/week-18-of-the-201213-season-01212013-01272013.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1897 Measurement Insights/Weekly Measurements/12/13 Broadcast Season Week 17 of the 2012/13 Season (01/14/2013 - 01/20/2013) Thu, 21 Feb 2013 00:36:01 UT http://www.thecab.tv/main/insights/weeklyratings/1213weeklyratings/week-17-of-the-201213-season-01142013-01202013.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1896 Measurement Insights/Weekly Measurements/12/13 Broadcast Season Cable Nation Report: Top 100 Primetime Programs The numbers are in and the Top 100 broadcast primetime programs continue to lose viewers while more people are tuning in to Cable. Get the facts on what the ratings really mean when it comes to reaching your targets. Wed, 13 Feb 2013 12:26:16 UT http://www.thecab.tv/main/insights/researchsnapshots/13industrysnaps/cable-nation-report-top-100-primetime-programs.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1893 Measurement Insights/Research Snapshots/2013 Industry Snapshots Test article Wed, 06 Feb 2013 22:40:43 UT http://www.thecab.tv/main/test/test-article.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1891 TEST Widening The Gap Between Time Spent v. Ad Spend Gap between ad investments and media consumption continues to grow – especially among Television as share of ad spend lags consumers share of time spent with the medium. Wed, 06 Feb 2013 00:59:10 UT http://www.thecab.tv/main/insights/researchsnapshots/13industrysnaps/widening-the-gap-between-time-spent-v-ad-spend.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1888 Measurement Insights/Research Snapshots/2013 Industry Snapshots Time Spent v. Ad Spend Gap between ad investments and media consumption continues to grow – especially among Television as share of ad spend lags consumers share of time spent with the medium. Wed, 06 Feb 2013 00:44:48 UT http://www.thecab.tv/main/bm~doc/media-consumption-vs-spending.pdf 69b87ddd8cbadf818c2df7a32d6a7017-1887 Why Cable/Time Spent v. Ad Spend Week 16 of the 2012/13 Season (01/07/2013 - 01/13/2013) Fri, 01 Feb 2013 15:17:35 UT http://www.thecab.tv/main/insights/weeklyratings/1213weeklyratings/week-16-of-the-201213-season-01072013---01132013.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1886 Measurement Insights/Weekly Measurements/12/13 Broadcast Season Multi-Screen Insights 3Q12 In spite of usage consumption growing among various video outlets, Television remains the video king. Time spent watching Television continues to dominate across the board with mobile/internet video barely comprising 4% of total video time. This presentation covers who is driving Television's, online video’s and mobile video's growth. Fri, 01 Feb 2013 02:22:56 UT http://www.thecab.tv/main/insights/researchsnapshots/13industrysnaps/multi-screen-insights-3.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1885 Measurement Insights/Research Snapshots/2013 Industry Snapshots Week 15 of the 2012/13 Season (12/31/2012 - 01/06/2013) Sun, 27 Jan 2013 16:42:20 UT http://www.thecab.tv/main/insights/weeklyratings/1213weeklyratings/week-15-of-the-201213-season-12312012---01062013.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1884 Measurement Insights/Weekly Measurements/12/13 Broadcast Season Cable’s Original Programming Propelling Growth Over the past decade, number of Cable original programming has doubled - propelling Ad-Supported Cable's growth. Networks continue to invest heavily into their programming with a record $27 billion slated for this year. Wed, 23 Jan 2013 01:41:41 UT http://www.thecab.tv/main/insights/researchsnapshots/13industrysnaps/cables-original-programming-propelling-growth.shtml 69b87ddd8cbadf818c2df7a32d6a7017-1883 Measurement Insights/Research Snapshots/2013 Industry Snapshots