Nielsen To Analysts: We've Created A 'Currency,' Says GroupM WIll Use OCR To Guarantee Ad Buys
May 18, 2012
A top Nielsen executive said the company’s fledgling Online Campaign Ratings (OCR) product is heading toward an industry standard in tracking Internet consumption with metrics similar to TV.

Rovi, Nuance Team: Tell Your TV What You Want
May 21, 2012
The big electronic-guide based service, Rovi is teaming up with Nuance Communications so cable TV subscribers can tell their TV sets what they want to watch.

VOD Advertising Hits A Bullseye, Time Warner To Deploy BlackArrow System-Wide
May 18, 2012
In a development that could help advertisers and agencies tap into the burgeoning video-on-demand advertising marketplace, one of the largest cable TV operators, Time Warner Cable, this morning said it would utilize BlackArrow to power a “system-wide deployment” of real-time, dynamic ad insertion into its VOD programming.

Multi-Screen Insights – 4Q11
An average American watches five hours of video a day – of which 99% is with the Television. Time spent with Television dominates total video time across both young and old.

Original Programming: Driving Cable’s Growth
More than any other time in history, original programming is propelling ad-supported cable’s growth. Record investment by Cable networks has resulted in a wealth of top-tier award winning original content.

Cable's Reach-Ability Expands
These slides provide an overview of Cable’s powerful reach-ability across all the major buying demos – especially among the ethnic population.

CAB’s 2012 Cable Network Profiles
The 2012 Cable Network Profiles simplify your planning and presentation efforts by providing you with in-depth summaries of virtually all the national ad-supported cable networks. It contains concise listings that allow you to quickly reference advertising information about each network and their abilities to target desired audiences. This year’s handbook is the most in-depth edition ever published by CAB.

Time-Shifting in 2012
Today four out of ten homes have a DVR. Time Spent Time-Shifting Programming Has Grown But Is Still Only A Fraction Of Total Time Spent With TV. Of The Time Spent Time-Shifting, Broadcast TV Accounts For Majority Of Playback Minutes.

2012 TV Facts On The Go CD
This digital version is a collection of targeted charts from the 2012 TV Fact Book, highlighting Cable’s unique value to advertisers. This collection of over 30 PowerPoint charts were created on a white background so you can easily grab and paste into your existing presentations on the go.

Cable Nation Report: Election Media – How Voters Decide
CAB commissioned Research Now to conduct Political Pulse 2012 – a study to better understand consumer political attitudes around media.

Reaching Black Consumers
A Site to Help Marketers Appeal to African-Americans. Click here to access site