How's It Goin'?
Jan 23, 2012
The consumer’s outlook is improving, according to the January Consumer Reports Index, a measure of overall consumer financial health. The study reports that stress levels have diminished, financial difficulties have moderated compared to past months, and the strong retail performance of the holiday season is an important marker that Americans may be willing to engage and spend once again.

Ad Industry Releases 'Final' Neuromarketing Report, Plans To Model Effectiveness Vs. 'Traditional' Research
Jan 19, 2012
In a push to accelerate the promising field of neuromarketing, Madison Avenue’s top research authority today will release the findings of a report concluding that when used properly, neuroscience can be more insightful and effective than the “traditional” forms of survey, observational and behavioral research methods the ad industry has relied on for the past century or so to create, place and measure the effects of advertising.

What's to Become of Hispanic Identity?
January 10, 2012
A paper published in the journal Social Science Research raises important questions regarding the ongoing assimilation of Hispanics in the United States and its implications for the future of multicultural marketing.

2012 Cable Net Promo Calendar
The 2012 January to June listing of ad-supported network promotions.

Reaching Black Consumers
A Site to Help Marketers Appeal to African-Americans. Click here to access site

2012 TV Facts – Place Your Order Today!
CAB’s 2012 TV Facts is an effective pocket sized marketing tool that contains 120+ pages of up-to-date information on all major media; highlighting the distinguished value of Cable.

Multi-Screen Insights
In spite of consumers embracing various video outlets, more and more time is spent watching Television each year – averaging about 2:43 more. This presentation covers who is driving Television's, online video’s and mobile video's growth.

Cable Nation Report: Top 100 Programs
Are the "Top 100 Primetime" rated TV shows still relevant? Today, Top 100 programs represent only 4% of All Primetime programs.