Networks, Agencies Unveil Solution For VOD Ratings, Say It Will Help Demand
Feb 01, 2012
The approach -- which was being independently tested by a variety of cable TV networks, including AMC, A&E and Turner Broadcasting --mathematically models what the audience composition of VOD audiences are by comparing actual VOD “transaction” data from Rentrak with linear TV demographic data from Nielsen for the same TV shows.

Millward Brown: Driving Brand Loyalty Via Ad Emotions
Feb 03, 2012
WPP's Millward Brown is adding facial recognition technology to its commercial testing service to better assess the emotional impact of ads, the company has confirmed.

CNBC Inks Deal Based On Nielsen, Rentrak Data
Jan 30, 2012
CNBC has signed an upfront deal with agency MPG on behalf of its client Fidelity that offers dual guarantees, based on both Nielsen and Rentrak data. Agreed to during the calendar upfront market, CNBC has guaranteed Fidelity certain audience delivery figures in both the adult 25-to-54 demo (from Nielsen data) and households with incomes of $150,000-plus (from Rentrak).

Cable Nation Report: Election Media – How Voters Decide
CAB commissioned Research Now to conduct Political Pulse 2012 – a study to better understand consumer political attitudes around media.

2011 Ad Revenue Review
2011 was a strong year for Cable. As ratings and original programming investment grew, Advertisers continued to invest heavily into Cable TV. In 2011, ad revenue grew 4% to over $28 Billion – placing Top Spot in Television.

2012 Cable Net Promo Calendar
The 2012 January to June listing of ad-supported network promotions.

Reaching Black Consumers
A Site to Help Marketers Appeal to African-Americans. Click here to access site

2012 TV Facts – Place Your Order Today!
CAB’s 2012 TV Facts is an effective pocket sized marketing tool that contains 120+ pages of up-to-date information on all major media; highlighting the distinguished value of Cable.

Multi-Screen Insights
In spite of consumers embracing various video outlets, more and more time is spent watching Television each year – averaging about 2:43 more. This presentation covers who is driving Television's, online video’s and mobile video's growth.

Cable Nation Report: Top 100 Programs
Are the "Top 100 Primetime" rated TV shows still relevant? Today, Top 100 programs represent only 4% of All Primetime programs.