Industry News

July 28th, 2014

Chasing the Wrong Ad Goal: Why CEO’s Should Care and How They Can Eliminate the Problem

CAB CEO Sean Cunningham shares his thoughts on the most important questions we can ask CEO's about their marketing proof points.

July 15th, 2014

Younger Viewers Find Online TV, Video Spots More Invasive

Younger viewers feel targeted online TV and video commercials are more intrusive than their older viewers -- also that online video messages are more annoying than traditional TV commercials.

July 7th, 2014

ESPN Notches Top Two World Cup Quarterfinal Matches

Friday’s match between Brazil and Columbia, a 2-1 victory for the host country, averaged 6.35 million viewers on ESPN, making it the most-watched quarterfinal round match in U.S. history, according to Nielsen.

July 7th, 2014

Millennial Women Are not Cutting the Cord; But that doesn’t mean they’re not on digital

A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought.

June 29, 2014

Tribune Company Hopes to Turn WGN America Into Cable Network

With its first original drama, “Salem,” and a new series, “Manhattan” on the way, the Tribune Company plans to turn its superstation into a full-fledged cable network.

What’s New

A Snapshot of Multiscreen Insights - Infographic

Quarter after quarter, Television continues to garner over 90% of total video time. Time spent with the Television continues to grow – reaching an all time high of 159 hours for the month among Persons 2+. This infographic details Televisions strength among young and old.

Under vs. Overcounted: Cable vs. Internet

The closer you look, the better we get. The more measurement companies brighten their lights on audience - who's really viewing what, and how - the more compelling the cable proposition grows.

VOD’s Advantage: Quality Content, Consumers & Connections

With increased ease of use and record number of recent telecasts of popular shows, VOD has grown substantially - now available in 60% of homes. VOD viewers spend more time with TV and in effect more time with commercials. This document details VOD’s growth and its advantages.

Reflections: Why CEO’s Should Care and How They Can Eliminate the Problem

CAB’s Sean Cunningham poses an important question to CEO’s: are you chasing the right ad goal?

Social TV Recap – 2nd Quarter 2014

The Social TV Quarterly Recap contains the CAB’s most requested social TV buzz slides and stats updated with quarterly data.

Time Spent With TV Reaches An All Time High – Multi-Screen Insights

A snapshot of multi-screen usage and what is driving mobile’s growth. TV continues to command majority of total video time with over 2.4 million more viewers.