December 10th, 2013
A+E Networks is touting the strong turnout for Sunday's opening night of its multi-network miniseries event "Bonnie & Clyde."
December 5th, 2013
According to Nielsen people are still watching TV, more than ever actually.
CAB CEO Sean Cunningham discusses why Agencies are a must for Programmatic TV.
December 3rd, 2013
End of first-half of season four for the Walking Dead is up 15% over last year, while there is a series-high for Talking Dead.
December 2nd, 2013
The executives behind “Mob City,” a series on TNT about Los Angeles mobsters in the 1940s, are taking a new approach to promotion by tweeting the first episode’s script.
November 19th, 2013
CAB CEO Perspective: Do Advertisers Wait For Multiscreen Ad Metrics Or Grow Their Business Via Multiscreen Now?
Sean Cunningham provides his perspective on how advertisers need to approach multi-screen advertising.
November 18th, 2013
Turner to put Final Four broadcasts on three channels and customize two of them to participating teams
TruTV will carry the semifinals of the NCAA Final Four in April. So will TNT. TBS, too.
November 12th, 2013
National Geographic Channel had an average turnout of 3.4 million total viewers for the two-hour premiere of "Killing Kennedy.
November 7th, 2013
After the third season premiered to a series-best 5.54 million viewers, FX decided to order a fourth season of the hit show.
October 31st, 2013
TNT tipped off another NBA season on Tuesday night, drawing a network-best 4.5 million viewers to its opening night doubleheader.
October 28th, 2013
Oct. 31 is a great night to showcase content that's too harrowing for the networks, and it arrives just as viewers are looking for alternatives to the newly canceled broadcast shows.
Time Warner Cable and Al Jazeera America have struck a carriage agreement, and the 24-hour news network will roll out on digital basic in TWC and Bright House systems over the next six months.
Sales volume rose 4% to $10.2 billion, surpassing the $10 billion mark for the first time, according to figures compiled by the CAB.
With 16 million viewers, the zombie-themed series on AMC broke its own record for cable entertainment. Among young viewers, it was even more dominant.
Facebook and Twitter are vying to become the nation’s digital water cooler as they woo networks and advertisers.
Is more viewing occurring outside the C3 advertiser window? This analysis explores timeshifting with a specific emphasis on days 4-7 of the playback window.
Social TV analysis of broadcast series premieres vs. competing cable programming during the first few weeks of the new broadcast season.
11 out of 13 weeks of Q3 Ad-Supported Cable programs ranked #1 in Social TV Buzz. Dive into the CABâ€™s Social TV infographic and learn about Cableâ€™s continued dominance in the social realm.
An in-depth recap of Cableâ€™s programming and multiscreen dominance within the wide world of sports.
VOD has grown substantially - now available in 60% of homes. Over the past year, the interface has improved and networks have populated content with recent telecasts.
Consumers spent 93% of their total Video time with the television. Mobile video is on the rise but comprises only a nominal share of total video time â€“ 4%. This presentation covers who is driving Television's, online video’s and mobile video's growth.
A deep dive into the ratings decline of Broadcast and what lies ahead for the 2013-14 season.