2009 Ad Revenue ReviewCable was the lone gainer in ad revenue, increasing its share of the Television pie. In fact, 75% of cable advertisers increased their spending in 2009.
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Cable Viewership Is On The Rise In Wired Cable HomesConsumers are adding video consumption platforms and not replacing them as more and more time is spent watching television – specifically cable television.
Click here to see how viewership in Wired Cable homes is on the rise.
Media Math CalculatorThis new CAB tool will aid in your planning process – helping you navigate through media math.
