TV Upfront: Scatter, GDP Signaling Slight Improvement
May 11, 2012
For the upcoming full TV year, Scanzoni says cable networks might show stronger improvement than the TV market as a whole -- around a 3% gain. But for broadcast, flat or lower numbers will be in order. “It will be a struggle,” says Scanzoni.

Nielsen Unveiling Suite Of Next-Generation TV Meters: Designed To Enhance Compliance, Cross-Platform Measurement Too
May 11, 2012
In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content -- the ratings company this week quietly began informing clients of a major initiative to develop a suite of new audience meters and digital tracking codes that could begin replacing its current meters as soon as 2014.

CRE Looks To Improve Diary Measurement
May 08, 2012
The Nielsen-funded Council for Research Excellence (CRE) said it will look at ways to upgrade the diary measurement process – which continues in small markets -- by using comparisons with larger markets that use advanced Nielsen technology.

Multi-Screen Insights – 4Q11
An average American watches five hours of video a day – of which 99% is with the Television. Time spent with Television dominates total video time across both young and old.

Original Programming: Driving Cable’s Growth
More than any other time in history, original programming is propelling ad-supported cable’s growth. Record investment by Cable networks has resulted in a wealth of top-tier award winning original content.

Cable's Reach-Ability Expands
These slides provide an overview of Cable’s powerful reach-ability across all the major buying demos – especially among the ethnic population.

CAB’s 2012 Cable Network Profiles
The 2012 Cable Network Profiles simplify your planning and presentation efforts by providing you with in-depth summaries of virtually all the national ad-supported cable networks. It contains concise listings that allow you to quickly reference advertising information about each network and their abilities to target desired audiences. This year’s handbook is the most in-depth edition ever published by CAB.

Time-Shifting in 2012
Today four out of ten homes have a DVR. Time Spent Time-Shifting Programming Has Grown But Is Still Only A Fraction Of Total Time Spent With TV. Of The Time Spent Time-Shifting, Broadcast TV Accounts For Majority Of Playback Minutes.

2012 TV Facts On The Go CD
This digital version is a collection of targeted charts from the 2012 TV Fact Book, highlighting Cable’s unique value to advertisers. This collection of over 30 PowerPoint charts were created on a white background so you can easily grab and paste into your existing presentations on the go.

Cable Nation Report: Election Media – How Voters Decide
CAB commissioned Research Now to conduct Political Pulse 2012 – a study to better understand consumer political attitudes around media.

Reaching Black Consumers
A Site to Help Marketers Appeal to African-Americans. Click here to access site