A Perfect Ending......For The Giants (SuperBowl XLII)
The New York Giants' thrilling win over New England was the most-watched Super Bowl ever. The Giants-Patriots game's actual rating (43.1 rating, 65 share) was the highest for any Super Bowl since 1997. Ad-Supported Cable held its own during the most watched night of the week with more M18-49 tuning to Cable for a variety of programming choices.
Cable Broadens Ratings Gap During November ’08 Sweeps Period
During one of Broadcasts’ strongest programming months, Cable propelled ratings to new heights – creating the largest spread to date. Viewers of all ages followed Cable’s niche programming as 74% of Broadcasts’ programming earned below a 3.0 among A18-49.
Cable News Experiences Significant Gains As Viewers Demand Up To Date Information 24/7
Cable News ratings have increased significantly this season v. year ago – more than doubling among key targets. To date, upscale consumers are spending more time with Cable than ever before.
Cable As A Broadcast Reach Replacement
Cable acquired programs is a reach replacement for Broadcast. By replacing some of Broadcasts' GRP's you will be able to reach the same audience on equivalent Cable programming. And just by adding Cable into your mix, your reach will extend significantly.
Cable is now the over-powering engine of overall television reach delivery as Broadcast ratings continue to slide. At the least, TV plans require equal weight in Cable as in Broadcast programming.
Cable's Strong Hold On Summer Viewers
The 2008 Summer season proves strong for Ad-Supported Cable in spite of NBC telecasting the Summer Olympics. Cable garnered a 33.8 household rating – 14.6 points above Broadcasts’ Seven net level in Primetime. The Olympics boosted Broadcasts’ Big Four ratings by 20%.
Time-Shifting With Digital Video Recorders
Only one in four households have a DVR – not as high the penetration level once projected. These households tend to be upscale, highly educated households. As homes acquire a DVR, TV usage increases and majority of their viewing is live. Click here to learn more about the DVR home.
Growth of Original Programming Powering Cable
More than at any time in its history, ad-supported cable’s strategy of delivering balance between acquiring viewer favorites while investing heavily in original programming is driving a new era of growth. While acquired favorites continue to contribute to cable’s success, the investment in original content which comprises more than two-thirds of the total programming offered has become the biggest factor in accelerating television’s overall growth.
07/08 Primetime Season Review
Wondering how the writer’s strike affected TV viewership and who was watching what?
A Midterm Report: Primetime National Television ’07-’08
Cable’s Record High Ratings Counteract Broadcast’s Record Low Ratings, Total TV Viewing Grew Despite WGA Strike.
Clean Sweep (February 2008 Primetime Sweeps)
With the completion of Broadcasts’ strongest programming month, Ad-Supported Cable dominated this February Sweeps period, generating a fourteen point household share gap with the Broadcast Seven.
In A Time-Shifted World – 85% of Viewing Is Still Live
DVR penetration has continued to gradually increase to 20%. Over the years, households have become increasingly multi-DVR homes – practically with one set per TV. As majority of viewing still occurs Live, Broadcast programming accounts for majority of playback minutes.
Cable Pockets Viewers (Primetime Summer Review)
Cable captured 63% of Total TV viewing this 2007 Summer season – creating a 34 share point spread with the Broadcast 7. Cable's original niche programming continues to flourish – pocketing A18-34. Broadcast on the other hand experienced vast declines across the age spectrum.
Cable Sizzles (Primetime Summer Analysis)
As the temperatures rise, Cable’s share heats up. For the first month this summer, Cable is generating a 62 share – double Broadcasts’ level. As viewers of all ages flee the Broadcast seven nets – Cable captures P18-34.
DVR penetration has continued to increase gradually to 17%. These homes tend to be younger; more high tech and upscale with a disposable income. Majority of DVR playback occurs with Broadcast programming with 10% of Primetime viewing among A18-49 being seen via DVR playback.
Cable Seizes Primetime Share In 06/07
Season after season, Ad-Supported Cable continues to garner a larger share of total TV viewing – 54.1% in 06/07 while Broadcast erodes. This season, Cable captured Adults 18-34 while Broadcast experienced double digit losses.
DVR homes tend to be younger, more upscale with disposable income. Majority of time-shifted viewing occurs within twenty-four hours with Broadcast programming being time-shifted more frequently.
Wired Cable Gains Momentum With “Triple-Play”!
ADS penetration growth has begun to slow with Cable’s fierce marketing of it’s “Triple Play” - high-speed Internet, television and telephone service. Ad-Supported Cable’s top notch programming continues to drive viewership throughout the day.
Ad-Supported Cable's Highlights & Milestones (Prime & Total Day)
With cable networks continuous investment into its programming, its no surprise that records continue to be shattered in both Primetime and Total Day. December 2006 set a record high delivery to date during Total Day.
Colts Reign Over Bears (Super Bowl XLI)
The Indianapolis Colts' 29-17 waterlogged victory Sunday in Super Bowl XLI against the Chicago Bears. Super Bowl XLI captured 64% of total household viewing – highest HH share in the past five years. The game held the attention of females of all ages, especially the younger bracket while young men tuned out.
Ad-Supported Cable Seizes Primetime Viewers (4Q06 Review)
Cable continued to widen its gap with Broadcast this past quarter – generating a 13 share point gap. Cable’s edgy programming continues to attract viewers as they spend an average of 1.2 Hours/Week more with Cable v. Broadcast.
Ad-Supported Cable Series Take Top Honors at Golden Globe Awards
Ad-Supported cable programs enjoyed a banner evening at the 65th annual Golden Globe Awards receiving the top three television honors bestowed by the Hollywood Foreign Press Association.
Cable programming was dominant winning 10 of the 11 television categories overall. However, it was advertising supported cable that shined brightest winning the award for best television series (drama) for AMC's Mad Men. Additionally, actors Jon Hamm (best performance by an actor in a television series -- drama) and Glenn Close (best performance by an actress in a television series -- drama) won for their roles in Mad Men and FX's Damages respectively finishing cable's near sweep of the evening in the television category.