Cable’s Rating Advantage
A season to date Primetime review of Cable’s Rating dominance across the board.
Multi-Screen Insights – 4Q11
An average American watches five hours of video a day – of which 99% is with the Television. Time spent with Television dominates total video time across both young and old.
Original Programming: Driving Cable’s Growth
More than any other time in history, original programming is propelling ad-supported cable’s growth. Record investment by Cable networks has resulted in a wealth of top-tier award winning original content.
Cable’s Reach-Ability Expands
These slides provide an overview of Cable’s powerful reach-ability across all the major buying demos – especially among the ethnic population.
Time-Shifting in 2012
Today four out of ten homes have a DVR. Time Spent Time-Shifting Programming Has Grown But Is Still Only A Fraction Of Total Time Spent With TV. Of The Time Spent Time-Shifting, Broadcast TV Accounts For Majority Of Playback Minutes.
Cable’s Rating Advantage – STD 11/12 Review
Among key advertiser targets, Cable’s ratings grow across the board while Broadcast loses ground with P18-34.
In spite of consumers embracing various video outlets, time spent watching Television continues to grow each year. This presentation covers who is driving Television's, online video’s and mobile video's growth.