Cabletelevision Advertising Bureau
http://www.thecab.tv/main/multicultural/divHis/index.shtml
Hispanic
Hispanic Acculturation
Hispanic Generational Differences
Psychographics
Segmenting Hispanics
Population Segmentation
Young Latino
Understanding Hispanic Youth Identity in the U S
Hispanic Men
Sports and Hispanic Males
Hispanic Female
How to Create Organizational Readiness
TOP 10 DMAS
Viewing Trends
U.S. Hispanic Cable+ Penetration
Total Day Hispanic HH Viewing Shares by Source
Primetime Hispanic HH Viewing Shares by Source
Primetime Hispanic TV Shares (A18-49)
Primetime Hispanic Cable TV Shares (A18-49)
Local Market
Targeting Hispanic Consumers With Spot Cable
Why Spot Cable
Local Market Profiles
Atlanta
Central Florida
Fresno
Las Vegas
Los Angeles
Monterey Bay
New York - Cablevision
New York - Comcast
Phoenix
Sacramento
San Francisco
West Palm Beach
Network Profiles
CNN en Espanol
ESPN Deportes
Fox Sports en Espanol
GolTV
Tr3s
mun2
Nickelodeon
Available Publications, Resources & Services
PUBLICATIONS
2011 Hispanic Marketers' Guide to Cable
Cultural Connections 2007
Cultural Connections 05/06
Multicultural Programming Sampler DVD
HISPANIC MARKET
"Hispanic Cable Facts"
AFRICAN AMERICAN
"Race, Relevance, Revenue"
PRESENTATION REQUESTS
Hispanic Market
African American Market