Welcome to the CAB Diversity Marketing Center, the definitive, one-stop source for marketers seeking to understand and reach the African American, Asian and Hispanic consumer segments.
The days of "mass" marketing are dying quickly, and savvy marketers are recognizing the need to understand the various complexions (components) of the new "general market." As the television industry that most closely and genuinely mirrors society, cable is the best way to reach these consumers.
This site provides essential demographics, psychographics, television viewing trends, media-consumption data and marketing insights on the African-American and Hispanic populations, as well as the latest and best cable programming options for marketers looking to reach them.
The more you know about your consumer, the better cable works for you
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