Cabletelevision Advertising Bureau Makes Statement Regarding E-Bay Online Media Exchange

New York, NY – April 9, 2007 – The Cabletelevision Advertising Bureau (CAB) announced on behalf of its national network members that it will no longer be participating in further trials or usage of the eBay Online Media Exchange system effective immediately. The CAB has communicated this decision to the participating agencies and parties directly.

“We appreciated the opportunity to test the system – throughout our review it became apparent that the Media Exchange was too narrow an application, had clear connectivity issues related to cable’s emerging end-to-end e-business platforms and lacked the provisions necessary for capturing critical strategic and idea-driven intelligence during a buy,” said Sean Cunningham, President & CEO of the CAB. “Additionally, the refusal by major members of the agency community to consider this interface reinforced our conclusion that ending our participation was the correct decision for our members and their advertising clients.”

Founded in 1980, the Cabletelevision Advertising Bureau (www.onetvworld.org) is a television advertising advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights at the national, DMA and local levels.

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