'Race, Relevance & Revenue'

Continuing the tradition of breaking new ground in the diversity sales and marketing area, the Cabletelevision Advertising Bureau (CAB) releases 'Race, Relevance & Revenue', a comprehensive guide offering new levels of insight into the African-American marketplace. The 144-page publication offers users critical psychographic, segmentation, geographic, marketing, media and consumer spending information achieved through unprecedented levels of collaboration between African-American agencies, research companies specializing in the segment and the CAB. Much more than a book of statistics, Race, Relevance & Revenue provides a strong look at the full spectrum of the African-American community. Never before has such a robust collection of data and insight been compiled in one source for this segment.

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