Trying to understand what is going on in the ever changing world of Advanced Television? This section will help clear up and answer the questions. From a basic understanding of the market to forecasts and newsletters all downloadable for your use.
Multi-Screen Insights
In spite of consumers embracing various video outlets, more and more time is spent watching Television each year – averaging about 2:43 more. This presentation covers who is driving Television's, online video’s and mobile video's growth.
Understanding Advanced TV
This primer provides descriptions and examples of linear and non-linear capabilities, a look at the current and future marketplace and advertising availability and usage of advanced television.
Time-Shifting 2011
With DVR penetration currently at 38%, only a small fraction of Total TV time is time-shifted among Persons 2+. Viewers 25-34 tend to watch the most television by DVR playback but time spent time-shifting is minimal across the board.
The Four Truths About DVR Usage
Do you wonder how time-shifting has affected TV viewing? This presentation explains in four easy points the truth about DVR usage and its effect on Cable viewing.
High Definition - A Clearer Picture
High definition penetration has jumped considerably - up 44% v. year ago. About two thirds of all homes now have an HD set. HDTV contributes to the overall viewing experience creating higher engagement - propelling higher viewing levels.
Magna's On-Demand Quarterly
Provides summaries on internet access, DVR subscriptions, and video on demand.