Cable Rationale
Viewers continue to spend more time watching cable television than ever before.  This validates the strategy being used by the most innovative media professionals – “Cable First” when creating solutions designed to meet a marketer’s advertising needs. This section contains strategies to ensure your clients are planning and buying cable first.

Custom Studies
This area contains the latest ground-breaking industry studies conducted by CAB and/or by CAB in conjunction with leading research firms.

CAB Releases Findings of 'Political Pulse' Research Study
'CAB Multi-Media Study'
'Which Screen II' consumer study
'Which Screen' consumer study
'How People Use TV' segmentation study
'How People Use TV' study
'How Planner & Consumer Perceptions Differ' study
Unaided Recall study

Media Comparisons – The Pros & Cons
Understanding the perceived strengths and weaknesses of each media is imperative to making the case for Cable. This presentation lays out the basic pros & cons for each media and their future opportunities and threats..

Ratings / Industry Snapshots

This section provides you with weekly ratings and analysis across all viewing sources.  Additionally snapshots of emerging trends in viewing patterns are detailed across diverse time-periods.

Weekly Ratings
Provides you with a summary of the week's primetime and total day audience ratings across various viewing sources.

Industry Snapshots
Provides you with the latest emerging trends and snapshots of the industry.