Why Ad-Supported Cable
In this era of increasing consumer choice, viewers still spend more time watching cable television than ever before. Cable's world class brands and award-winning programs attract a highly desirable consumer for national, regional and local advertisers. Click here
to learn more.
This area contains the latest ground-breaking industry studies conducted by CAB and/or by CAB in conjunction with leading research firms.
CAB Custom Studies Archive:
Media Comparisons – The Pros & Cons
Understanding the perceived strengths and weaknesses of each media is imperative to making the case for Cable. This presentation lays out the basic pros & cons for each media and their future opportunities and threats..