Which Screen – Every Screen
This new CAB multi-screen study examines the consumer behavior, motivations and adoption of 13 different video content / advertising platforms.
The study entitled "Which Screen / Every Screen" provides insights regarding:
Some of the key findings of the study are rooted in the differences by demographic group: Teens, A18-24, A25-34, A18-49. Our analysis explores how demographics effects multi-screen behaviors and pre-dispositions.
If you are interested in hearing more about our findings, please contact Delauro Danielle
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