Cabletelevision Advertising Bureau

http://www.thecab.tv/main/whyCable/ratingstory/09ratingsnapshots/growth-of-original-programming-powering-cable-2.shtml

Growth of Original Programming Powering Cable

More than any other time in history, original programming is propelling ad-supported cable’s growth. Record investment by Cable networks has resulted in a wealth of top-tier award winning original content.

More than any other time in history, original programming is propelling ad-supported cable’s growth. Record investment by Cable networks has resulted in a wealth of top-tier award winning original content.